Australian winning the Gold Medal

Above: Ruslan Kogan Photo: John Woudstra from SMH "Million-dollar man: Ruslan's rise and rise"

The model success of Kogan is appealing to young Australian entrepreneurs out there. However, what I find highly appealing is not the end but rather the journey to success. We need a feature with core rather than skin. In essence, young entrepreneurs don't want to see numbers or how successful entrepreneurs spend their money. They want to see the blood and sweat it takes to get to where they are now!
Take a look at this article I found on the Sydney Morning Herald website Million-dollar: Ruslan's rise and rise. Our feature should go along the lines of how it's been framed in this article. Focus on the entrepreneur, their working environment, obstacles and if so, how they've overcome it in Australia.

In the article Kogan tells us his fascination with the internet.

"I would've needed an investment of $5 billion, retail stores all over the country, millions of dollars' worth of stock, some serious backing. I started Kogan with zero dollars in the bank account - that's why I love technology."

I understand investing in such online ventures are of high risk. However, Kogan's story demonstrates that with hard work we could start with nothing and yet become successful  in the land Down Under.

"I have worked my butt off for four years, training 15 hours a day and it's finally paid off."

 I believe inspirational stories will be appeal to our users (Young entrepreneurs). Obviously, we would also have stories about failures, but standing up and trying again is in itself inspirational.

I can't wait to see where our project takes us!